Google Sure Likes Seinfeld... If Only Jerry, Elain, George and Kramer Had Cell Phones!

It would appear that Seinfeld is still a popular program in Silicon Valley. Either that or Eric Schmidt is trying to make use of his new DVD box set. The ad takes a scene from the "wallet" episode of Seinfeld... you remember; the one where George stuffs his wallet so full that it ruins his back and eventually implodes; and modifies it to appear that the protagonist is pulling a tab from a flyer for Google Wallet.

For me, one of the most interesting points of this new advertisement is the post processing that was done. The colors are vibrant, the video is sharp, the audio is crisp and its 16:9... all this from a TV show that ran in the good old days of 480 60i. How could that be? As it turns out, Seinfeld was actually shot on 35mm film, yeah it was a big budget production, although only in 1.33 aspect ratio, the same shape as an analog TV! So the Google Wallet commercial must have been pulled from an HD film scan, then cropped.